Why we’re allowed to write to you — explained, not asserted.
Most companies bury their lawful basis in a policy no one reads. We think the reason we’re contacting you is the most interesting thing about how we work, so here it is in plain terms. If you’ve had a message from us and want to understand it, this page is written for you.
We contact people because we have something relevant to say to them, we can explain exactly why we chose them, and it’s straightforward to tell us to stop. That’s legitimate interest done properly. Everything below is how we hold ourselves to it.
This is the test the law sets, in plain English. We apply it before anyone is contacted, not after.
Is there a real reason?
We only reach out when a client's offer genuinely answers a problem you're known to have. The reason is specific and it's ours to justify — not a vague sense that you might be a fit, but a concrete match between what they solve and something you're visibly dealing with.
Is contacting you necessary to it?
We ask whether writing to you is actually the way to pursue that reason, or whether something less intrusive would do. Because we work from matched problems rather than lists, the contact is targeted and low in volume — the necessity is real, not a cover for reaching as many people as possible.
Does your interest come first?
We weigh our interest in writing against what you'd reasonably expect and whether the contact could be unwelcome or intrusive. Relevant, occasional, clearly-explained business correspondence sits on the right side of that line. Anything that wouldn't, we don't send.
What this means in practice
We process ordinary professional information — your name, your role, business contact details, and the publicly or professionally visible signals that suggest a relevant problem. We don’t need or seek special-category data. We gather it from sources where it’s reasonable to find it, we keep only what the purpose needs, and we don’t hold it longer than that purpose lasts.
Every message we send tells you who we are and why we’re writing, and makes it simple to decline any further contact. If you object, that’s the end of it — no friction, no persuasion. You can also ask what we hold about you, ask us to correct or erase it, and complain to the Information Commissioner’s Office if you think we’ve got the balance wrong.